For GDPR, Facebook is returning facial recognition to Europe and Google is fighting against 4,000 publishers. Not all the great technology is having the same problems

The new data regime in Europe has arrived. As of May 25, the General Regulation of Data Protection (GDPR).
is being applied by regulators in the 28 countries.

GDPR reinforces the protection of personal data of EU citizens and has made companies try to meet their requirements. There has been an avalanche of nonsense marketing emails and companies that have renewed their privacy policies before the rules take effect.

GDPR affects all large and small businesses, as well as other organizations, such as public agencies and charities. And for larger companies, it’s a particularly crucial issue. Google, Facebook, Twitter, Amazon, Microsoft and Apple have a lot of information about billions of people around the world. They fall against GDPR and run the risk of being fined with huge sums of money.

Each of the big five has adopted a different approach to GDPR, with some radical variations between them. We have exhausted some of the biggest changes made by companies and their various subsidiaries.

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Facebook
Cambridge Analytica has given Mark Zuckerberg a justifiably difficult moment. Things have not been facilitated with the implementation of GDPR.

In front of the members of the European Parliament on May 22, Zuckerberg said that his company is ready for GPDR and that “a large percentage” of people who were asked to update their privacy settings have done so. In a strange twist, Facebook has used GDPR as an opportunity to activate facial recognition for people in Europe.

Facebook has also moved the registry of approximately 1,500 million users outside the US. UU UU., Canada and the EU to the USA. UU UU From Dublin. As reported by Reuters, the Facebook movement means that people in Africa, Asia, Australia and Latin America are not covered by GDPR. Facebook says it is offering privacy tools to everyone around the world. But these will not be the same in all nations.

Apple
In general, Apple collects less data than its great technological rivals. Already on iOS 5 of 2011, the company added end-to-end encryption in iMessages sent between their devices. Unlike Facebook and Google, the company does not trust advertising to make money.

For GDPR, Apple has updated its privacy terms and introduced a new user page. People in Europe can now download all the data Apple has on them. This is broken down by the Apple service: photos, Apple payment, contacts and more. The downloads come in the form of compressed folders, which contain CSV and JSON files that can be reused.

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Apple has also introduced the possibility to temporarily disable an account. Once this is done, Apple’s services will stop working, but the company will also stop using customer data for its machine learning and artificial intelligence systems. These features will be implemented in all the world’s accounts in the coming months.

Google
Like Facebook, Google has been criticized for its GDPR plans. Mainly, the firm has been criticized by the editors and the groups that represent them. Four major commercial organizations representing 4,000 publishers have complained about Google’s changes in its advertising platform. Google’s plan to change the responsibility of obtaining the user’s consent to use data would “undermine the fundamental purposes of the GDPR,” said representatives of the editors.

“It’s important to understand that most of our advertising business is search, where we rely on very limited information, in essence, on keywords, to show a relevant ad or product,” said Google CEO Sundar Pichai. , in April. He added that he thought GDPR was generally a good thing for Internet users.

Twitter
Twitter has updated its terms of service and privacy policy before GDPR. “By using our services on or after that date, you will agree to these revisions,” the company explained in a blog post.

He has not clearly indicated what has been updated, but he says that the updates “focus on the controls we provide on their personal data” and how Twitter shares its data publicly. Part of their GDPR preparations have also seen Twitter close its applications for the Roku, Android TV and Xbox streaming service.

Amazon
Amazon Web Services (AWS) is one of the largest parts of Amazon’s extensive suite of services. In late March, Amazon announced that AWS was ready for GDPR. “AWS services give you the ability to implement your own security measures in the way you need to enable compliance with the GDPR,” the company explained at the time.

Microsoft
While Google and Facebook have been criticized for their approach to GDPR, Microsoft has announced that it will expand the new privacy rights to all its users around the world. “We believe that privacy is a fundamental human right,” wrote the company’s general counsel, Julie Brill, in a blog that advertised the surprise movement.

“GDPR is an important step forward for privacy rights in Europe and around the world, and we have been enthusiastic supporters of GDPR since it was first proposed in 2012,” Brill added.

Microsoft has also created a privacy panel that allows people to review the settings, delete data and download information that is stored on them. He has also highlighted what he has updated in his Privacy Statement for GDPR.

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